" गाईच्या शरीरात सर्व |

कल्पिले जे देवी-देव |

तयाचा हाचि असे भाव |

गाय अधिष्ठान देशाचे | "

Means : All the gods and goddesses reside within the body of the cow, This belief defines the cow as the Nation's Establishment 

- Sant Tukdoji Maharaj.

Taglines

Brand's Tagline :  Nation's Establishment

Masale & Thalipith Bhajani Tagline : One Blend, Endless Possibilities..! 

Kalyaani's  Aabha collection Tagline : Rooted Radiance

 Core Values 

Proudly Indian, Purity Before Profit,  Trust Above Everything,  Sustainability in Every Step,  Excellence Without Compromise,  Caring for Every Family,  Building a Better Tomorrow.